Rider University

On Thursday, April 18th, Bill Kutcher will be presenting on Rider’s Lawrenceville campus from 11:30-12:30 in Science 201.  He will be sharing insights about careers in marketing research.

Bill Kutcher (Vice President, Nielsen Innovation Analytics) joined Nielsen in 1998, and has worked in the U.S, as well as in an expatriate assignment in Germany in the 2000’s.  He has consulted with consumer packaged goods leaders in the snacks, beverages, over the counter healthcare, household care, and personal care categories.  Here he has helped to ensure the right ideas get commercialized, to forecast the business opportunity, and to optimize the Go-To-Market messaging and execution strategies for hundreds of introductions, many that you may be buying today. Continue reading →

Rider students and faculty visit Digitas Health in Philadelphia.

“Nobody likes to be sold… When people have a problem, they want to learn about possible solutions and find out which solution is best for them.” This is particularly true in the pharmaceutical industry & this mantra was a recurring theme as the friendly staff at Digitas Health explained how they created their advertising for drugs and other medical products. Continue reading →

Join the American Marketing Association of New Jersey and the Philadelphia AMA for a joint meeting in Princeton. Learn about the latest technology for making the most out of your customer interactions.

When: Thursday, April 25, 2013 from 5:30 PM to 8:00 PM (EDT)
Where: Triumph Brewing Company, 138 Nassau Street, Sky Suite, Princeton, NJ 08542
Register: http://www.eventbrite.com/event/5887673189?ref=ebtnebregn

In this presentation, you will learn: Continue reading →

Rider University MASA Annual Networking Event
Date: April 20th, 2013
Time: 1:00pm to 5:00pm
Location: BLC, 2nd Floor, The Fireside Lounge
(NOTE: Changed due to Scheduling Conflict from BLC Cavalla Room to BLC Fireside Lounge)

RSVP HERE www.tinyurl.com/masa-network-rsvp

Continue reading →

Last week MASA team members Patrick and I (Bryan Griffith) went to Brooklyn New York to participate in Walk About NYC, an event that takes participants behind the scenes of NYC’s independent advertising agencies. The day started off a little late and a little wet (of course it had to be pouring) but a day in New York is always fun. Continue reading →

MASA looks forward to hosting guest speaker Jonathan Salem Baskin at Rider University on Tuesday, November 13th from 11:30 am – 1:00 pm @ Science 201.  Jonathan is an author, journalist, blogger, and is president of Baskin Associates, Inc., a marketing decisions consultancy based in Chicago, Illinois. He possesses nearly 30 years of experience in advertising, marketing and communications, both with agencies and as a leader at some of the largest and most successful brand names in the world. Continue reading →

Details of Paid Internship Opportunity.
The Tell The Truth contest is open to undergraduate and graduate students
Continue reading →